SEO: Tips for Article Optimization in 2015
SEO overhauls are on the horizon. Google’s new algorithm update on April 21 will reward mobile-friendly pages and affect the way article optimization is viewed in 2015. If writers are not prepared,...
View ArticlePaid Search Marketing: Information on SEM and SEO
Search engine marketing (SEM) was originally used as a blanket reference to encompass both SEO, which stands for search engine optimization, and paid search activities. SEM is the process of gaining...
View Article20 SEO Professionals to Follow on Twitter
There is no shortage of search engine optimization (SEO) professionals and digital marketing advisers, or marketers, on social media. This is especially true on Twitter where everyone seems to be a...
View Article5 Tips for Improving Google Search Ranking
The Internet can be an effective and lucrative tool for promoting a business. However, if a company is not showing up in Google search results, there are ways to improve its search ranking. The first...
View ArticleUnderstanding Pay Per Click Advertising [Video]
Pay per click (PPC), which is also referred to as cost per click (CPC), is an online advertising model used to attract consumers to websites. PPC involves advertisers paying the publisher, who is the...
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